Cruelty Free Money

Keep your money cruelty free..

It’s a stark choice – can we make the right one though?

A well written, eloquent piece extolling the virtues of moving to a more sustainable lifestyle will often convert many people to start the make changes to their lives. Sometimes, though, we need something more emotive to tug at the heart strings and create a real desire to be part of the change that is needed.

stark choice

I recently watched (and watched and watched and watched) a fantastic video which shows us all a very stark choice; make the changes now for a better future or the consequences are no future at all. Getting to a safe, secure and sustainable future isn’t going to be something we sit back and hope for. It is incumbent on all of us to make it happen. This isn’t something that we can just leave to politicians because that will just guarantee the worst of the two scenarios.

There’s no way that politicians are going to ignore the lobbying and pressures from big business, so ordinary people are going to have to take control themselves. Everyone will need to change aspects of their own lives, change their local communities and take out those politicians who stand in the way. There’s no time for party politics, the stakes are too big. Any politicians, local or national, who remain climate change deniers or who block moves towards a sustainable future must be removed from the equation.

Watch the video again, choose your future and get out there and make it happen.

Posted in Our Planet | Leave a comment

The new Italian political diet

It might be a bit unusual for a politician to be driving the vegetarian and vegan charge, but in Turin, the home of Italian car makers, the new female mayor is at the vanguard of a global phenomenon.

In a city known for its consumption of various and varied animal parts, Mayor Chiara Appendino is trying to create at least a vegetarian city, and perhaps move on to a genuinely cruelty-free vegan city.  Clearly the vested interests of carnivore businesses are going to do everything they can to put a stop to this move, and whether long-term the changes stick or get reversed the point is that everyone can talk about it and discuss some of the reasons why Chiara wants to try to turn Turin into a caring and compassionate city.

vegan city

Posted in People | Leave a comment

Congratulations are in order to Cruelty Free Super

Cruelty Free Super in Australia as reached a very significant landmark – 1000 member applications.


The last 12 months for Cruelty Free Super has been one of long sought after expansion,  both in terms of member numbers as well as funds under management.  The figures are really impressive:

  • Member numbers are up 43%
  • Funds under management are up by 62%

Late in 2016, a Member Relations Officer was taken on to provide more direct help and support to new and existing members. Leigh-Chantelle (from Viva la Vegan!) has been vegan for 20 years and will be well known to many in Australia for passionately promoting a vegan and compassionate lifestyle.

It looks like 2017 will be an even better year for animal welfare issues in the financial markets as Cruelty Free Super goes form strength to strength.

Posted in SUPERFUNDS (Australia) | Leave a comment

Cruelty Free Money options: Performance Update

I’ve had a look at the main global cruelty free investments available and checked on their performance over recent years.

As far as I can see, they all look great.  As they are all different in terms of geographical location they can’t be compared to each other but performance can be compared to unethical funds/indexes with equivalent investment strategies.


Cruelty Free Super Balanced

Australian Financial Year to 30 June 2016:

1 Year: 3.01% (net of fees)

3 Years: 7.46% per annum (net of fees)



(Figures to 17 Jan 2017)

Henderson Global Care Growth

1 Year: 35%

3 Years: 13.3% per annum

Kames Ethical Growth

1 Year: 9.1%

3 Years: 5% per annum

Posted in Cruelty Free Money - general, SUPERFUNDS (Australia) | Leave a comment

Can’t get enough of a good thing

Just back from a wonderful trip to Australia where I attended the Melbourne and Sydney Vegan Festivals, had lots of meetings concerning Cruelty Free Super and caught up with our lovely Aussie friends.

Unfortunately, my schedule didn’t allow me to get to the excellent (I’ve heard) festivals in Canberra, Brisbane and Adelaide – there’s so much choice in Australia nowadays.

Sue & Lee at World Vegan Day, Melbourne

Sue & Lee at World Vegan Day, Melbourne

World Vegan Day in Melbourne was, as always, a crushed, noisy, frantic and a perfectly brilliant day.  There were thousands and thousands of people at the event, slowly grazing from stall to stall and everyone, and I mean everyone, had a smile on their face.

The quality of the food available was exceptional and whilst I did my best to try something from all the stalls I just couldn’t physically do it.  So much choice, so much variety and so many different tastes.

To some extent it is always great to see faces you recognize at these events but it is a testament to the phenomenal growth in veganism that even for someone who just clocked up their 7th World Vegan Day most stall holders and visitors were new to me.  That’s great because I don’t want to reach the point where it is the same stall holders and same visitors going year after year – we need more and more people to discover the vegan lifestyle and to come to events like WVD and to get excited about all the positives associated with their new lifestyle choice.

Sue & Lee at World Vegan Day, Melbourne

Sue & Lee at World Vegan Day, Melbourne

The Sydney Cruelty Free Festival was one of the best ever I have been to which not only made the day fly by but it must be lovely for the organisers to see all their hard work paying off – thanks to Lara and her team for a great day.

It is good to see Cruelty Free Super pass its 6th birthday and the figures show that the number of people joining is running at 4X the rate compared to previous years.  It shows that the holistic vegan lifestyle, when it incorporates choice of financial product too, is just as popular as the other, often easier, changes to lifestyle.  As more people recognize that their financial choices can avoid animal exploitation, real change in financial markets will come.  In the same way as the fossil free movement is impacting within the biggest financial institutions around the world, it won’t be long before animal welfare issues are taken seriously and changes are made to the way investment companies choose the companies in which they invest.   Exposure to meat and dairy production is going to be just as unacceptable and unjustifiable as investment in fossil fuel businesses.


Posted in Animals, Cruelty Free Money - general, Our Planet, SUPERFUNDS (Australia) | Leave a comment

Copyright © 2012 Cruelty Free Money All rights resrved.